The app for delivery, financial services and experiences Latin America’s market of 650 million people has long tempted entrepreneurs and investors as a region on the cusp of huge economic growth and an exciting place to innovate and invest. Despite this, the region has struggled through numerous crises ranging from civil wars, poor governance and inflation. In fact, GDP per capita has fallen from a peak of USD 10,400 in 2014 down to USD 7,400 in 2020 - a steep 30% decline. However, one major bright spot in LATAM’s economic story is the rapid digital transformation underway. LATAM is following in Southeast Asia’s footsteps in this regard with rising mobile phone penetration and a young tech-native population that has unleashed a wave of entrepreneurial energy across the region. One of the flagship companies leading this new entrepreneurial surge in LATAM is Colombian delivery startup Rappi.
Rappi - LATAM's Super App
Rappi - LATAM's Super App
Rappi - LATAM's Super App
The app for delivery, financial services and experiences Latin America’s market of 650 million people has long tempted entrepreneurs and investors as a region on the cusp of huge economic growth and an exciting place to innovate and invest. Despite this, the region has struggled through numerous crises ranging from civil wars, poor governance and inflation. In fact, GDP per capita has fallen from a peak of USD 10,400 in 2014 down to USD 7,400 in 2020 - a steep 30% decline. However, one major bright spot in LATAM’s economic story is the rapid digital transformation underway. LATAM is following in Southeast Asia’s footsteps in this regard with rising mobile phone penetration and a young tech-native population that has unleashed a wave of entrepreneurial energy across the region. One of the flagship companies leading this new entrepreneurial surge in LATAM is Colombian delivery startup Rappi.